A fortune 500 global software company delivering their annual partner event, attracting 18,000+ attendees onsite and thousands more virtually. This cross team event drives collaboration across multiple business groups within the organization, each with varied goals and focus areas.
Strategize, plan and execute a consistent event experience for one business groups partner community from content to the trade show floor to ancillary events.
Newly formed business organization
Evolving business goals and direction
Multiple team stakeholders without clear ownership
New venue with onsite logistical challenges
Dual event running in parallel
Create a seamless event strategy, detailed execution plan and deliver onsite, high touch support across multiple event workstreams including, content management, partner meetings, exhibit hall, awards, external events, cross-event collaboration, communications and logistics.
Project Results & Successes
Event reached higher attendance that any previous year, yielding the highest attendance in the business groups featured content session. The exhibit floor reported higher year over year booth scans and internal attendees reported impactful one to one and one to many meetings throughout the event.